Empty display shelves for Dove Men+Care products at a FIFA event, with a large poster of a smiling man in a sports shirt holding a Dove Men+Care product, soccer ball on the floor, and posters of diverse athletes in the background.

Unilever - FIFA Fan Activation

Toronto & Vancouver

2026

Ballance Design partnered with Unilever to design, fabricate, and deliver a custom shipping container activation that brought the Dove Men+Care, AXE, and Degree brands to life during FIFA fan events in Toronto and Vancouver.

Designed as an immersive branded environment, the container provided an engaging space where visitors could interact with Unilever's portfolio through product experiences and fan-focused activations. Every detail—from the custom exterior façade and branded graphics to the interior displays and finishes—was built to create a memorable, high-impact experience.

Our team managed the project from concept through fabrication, transportation, installation, and event execution, ensuring the activation was delivered on schedule and performed seamlessly at each host city. The result was a durable, reusable activation space that showcased how modular container design can create premium brand experiences for national campaigns.

A large billboard with a blue brick design and a city skyline cutout at the top, displaying logos of Dove, Dove Men Care, Degree, and AXE, with a sign reading "FRESH CLUBHOUSE". A worker on a lift is installing the sign, and various equipment and tents are visible nearby.