A retail clothing display on the left with hats and sweatshirts featuring colorful designs and logos, and an outdoor event on the right with people gathered under a blue archway with NFL Experience branding, including cheerleaders and a mascot dressed as a lion in a blue sports outfit.

Sports Activations

Live sporting events operate on schedules that don't move, in environments that don't forgive. We build branded activation hubs, fan experience installations, and VIP environments for some of the biggest events in North American sport. From NHL All-Star Weekend to the FIFA World Cup, our builds show up on time, perform under pressure, and look the part in front of thousands.