Pink food truck with striped awning and signs that read 'San Pellegrino CIAO!' and 'With love from Italy, sip & say CIAO!'. The truck is parked in front of a modern glass building, surrounded by a security barrier with pink ropes. There is a small scooter with a camera mounted on it next to the truck, and people are walking nearby.

San Pellegrino
Surprise Sampling Activation

Toronto

2026

We partnered with San Pellegrino to create a one-of-a-kind surprise brand activation that turned an ordinary reveal into an unforgettable experience. The evening before launch, the entire container was wrapped like a giant gift, building anticipation before being unveiled the next morning as though it had washed ashore on the beach.

The activation featured a custom-designed sampling station, immersive photo opportunities, and a welcoming environment where guests could discover and enjoy San Pellegrino products. Every element was designed to encourage interaction, social sharing, and memorable brand engagement.

From creative concept and fabrication to logistics, installation, and the overnight transformation, our team brought the vision to life with precision and attention to detail. The result was a high-impact activation that generated excitement from the moment the wrapping came off and delivered a premium brand experience throughout the event.

A pink delivery truck with striped pink, white, and yellow design and blue logo that says "Sanpellegrino" and "CIAO!" It is parked indoors, surrounded by a metal barrier, and there is a sign that says "Gift from Sicily with love, Italy." The scene appears to be in a modern building lobby with glass walls and stairs.
Pink and white shipping container with signage promoting flavored sparkling water, with stairs leading up to a platform and a railing, set in a city at night.
People waiting in line outside a pink container with a black sign displaying event dates at Rogers Stadium. Some are conversing, while a woman in the foreground laughs holding a drink. The scene is set in an urban area with tall buildings in the background.