Ryde makes functional wellness shots in three formulas: Energize, Focus and Relax. To introduce them to new audiences, Ryde needed more than a sampling table. They needed an experience people would stop for, step into and remember.

Ballance Design created the Ryde Sound Shower: an interactive pop-up where guests step under an oversized bottle cap and are wrapped in a soundscape matched to each formula. Each zone is colour-coded to its product: red for Energize, yellow for Focus and blue for Relax. Guests choose their mood, step onto the platform and let the sound do the rest. Then they take home a sample of the shot that matches the feeling.

We built two formats for the campaign:

• Mall pop-up: a sculptural build of curved red and yellow walls, crowned by giant suspended bottle caps that read from across the concourse. A custom white sampling counter, branded with the Ryde wordmark, kept product moving.

• Event pop-up: a modular version with three free-standing Sound Shower stations, each with its own illuminated pedestal, overhead cap and digital screen. A branded floor graphic and sampling podium completed the footprint, and it all fits into high-traffic spaces with a fast setup and teardown.

The result was a playful, multi-sensory brand moment that turned a product sample into an experience, giving people a reason to stop, play, share and try Ryde for themselves.