Experiential marketing is about enabling personal connections between brands and consumers. By creating share-worthy, real-life experiences, brands can engage their audience in a way unlike any other.
People want experiences, not just things.
Now, more than ever, consumers crave an opportunity to attend share-worthy events with their peers and friends. In fact, 76% of people would rather spend their money on experiences instead of products.
Consumers can create memories at events.
People tend to buy a feeling, rather than a thing. So by creating and facilitating memorable moments, you'll be able to connect with your consumers on a much deeper level.
Events give you the opportunity to get in front of your customer.
Sure digital advertising, or traditional advertising methods, are effective, but experiential marketing allows you to get face-to-face with your buyer in a way that other tactics can't offer.
Build brand loyalty.
The goal of experiential marketing is to connect with consumers. Consumers want to share their experiences with others and that, ultimately, leads to brand loyalty.
Events create a lasting connection with consumers.
For consumers, an experience that begins before the event even begins, also pays dividends and lasts far longer afterwards as well.
You can collect quantitative and qualitative data.
You can work with your brand ambassador team to collect relevant data for your industry, and use this data for your product development.
You get consumer feedback in real-time.
Experiential events give consumers the opportunity to provide their thoughts with your sales staff. The on-site staff can relay this critical information to decision-makers and implement any necessary changes.
Consumers prefer tactical interactions with your product.
"Try it before you buy it" is a popular catch-phrase for a reason. Consumers prefer to validate the claims made by a company before investing their money in it.
It's a learning opportunity for consumers.
Potential customers can learn more about the product or service you offer, and get educated about the benefits of what you're showcasing.
Research suggests experiential events are more effective than other marketing initiatives.
93% of consumers say that live events have a bigger influence on them than television ads. And 74% of people say they view a brand in a more positive light after attending a live event.