Night scene of a crowded outdoor event with people gathered around illuminated tables and structures, including a DJ booth with a DJ wearing a VR headset, and blue and pink accent lighting.
Night scene of a crowded outdoor event with people gathered around illuminated tables and structures, including a DJ booth with a DJ wearing a VR headset, and blue and pink accent lighting.

American Express: Dinner With A View

Platinum Card launch experience, Toronto

To launch its new Platinum Card in Canada, American Express wanted an experience as exclusive as the card itself. The result was Dinner With A View, a pop-up dining event curated by Top Chef Canada winner René Rodriguez and hosted by model and influencer Coco Rocha, set in a group of clear geodesic domes at The Bentway, beneath Toronto's Gardiner Expressway. mediaincanada

Ballance Design partnered with the agency team to bring the experience to life. We designed and fabricated a custom seven-container build that formed the backbone of the site. Everything was finished in full Platinum Card branding, with integrated screens and lighting that carried the brand from arrival to dessert.

After the launch night, Dinner With A View returned to Toronto for a month starting March 28, then popped up in Montreal. Thirty-plus domes lit up the city with a kaleidoscopic light show, each fitted with midcentury furniture and live plants and seating groups of six. The experience was almost completely sold out, delivering a premium, highly shareable brand moment.

Panel discussion with four people seated on stage in front of a black wall with green plants and a neon basketball hoop sign.
People attending a social event and looking at digital screens displaying tweets and images, with some taking photos.
People gathering at a corporate event or conference in a large hall with blue lighting, a long table set up with glasses and plates, and a basketball hoop in the background with the hashtag #AMEXBIZEDGE projected on the wall.